TRAPPING

Will Apple take a market fall? yes. inrvtsoes are fickle, and Apple sometimes has it's head up it's ass. All of the big inrvtsoes I know say they will short it or sell it off.However, this isn't the old days of the early 90 s where under Sculley they tried to compete with Microsoft and flooded the market with a confusing number of models of the same product. Dell, Gateway and a plethora of others rose up and ate their lunch.When Steve Jobs returned, he picked his pet projects and slimmed down product lines. With the exception of the Cube which IMHO was a design triumph but a commercial failure they haven't see a lot of FAIL. Apple is currently the design and customer satisfaction leader, their hardware has the lowest rate of failure in the industry. The have a rabid core of fanboys and diehard customers for life who lovingly stroke their Newtons before heading off to dreams of iPad v2.The commercials and marketing don't always work, they are smug, their products are still overpriced and yet They OWN the ecosystem for music. There is nothing close to iTunes as a hub for multiple forms of entertainment. If they buy or compete with Spotify in the U.S. then they will own the model for the next generation as well.Their competitive advantage (beyond design) is that they make great software AND the hardware it runs on. iTunes, iMove and iPhoto currently put their competition to shame and they are basically free.With the introduction of the unified iOS on the iPhone, iPod Touch and iPad they now own a much larger chunk of the mobile world than they ever set out to, and they did it on a single carrier in the U.S. Fewer partners = less drama, fewer problems, fewer long term support costs.Yes, Android will rule them all just like Windows did. More carriers = more phones = more problems. Apple really only needs to control about 20% of the global market to do really, really well. If iBooks and the newspaper and magazine distribution thing take off, they might own that too.Oh, and the Apple TV thing that people laughed at when Google TV came out? It looks like Apple may have the last laugh on that one too.I'm not buying their stock, but I am buying their products and so will your grandkids.I think their biggest problem is going to be finding someone as charismatic as Jobs to please the stockholders.